3 Ways to Use Midjourney

I had spent some time experimenting with Midjourney, an AI image generation tool. 3 use cases I think Midjourney excel at include Interior Design, Logo Design and Replacement of Stock Photography. Below I share how you can use Midjourney for these use cases, and discuss some implications.

Use Case 1: Interior Design

I used Midjourney to visualise in 360 degrees how an interior of my future house or room would look like. Below are some results:

Prompt: /imagine equirectangular photograph of a BTO HDB Singapore sitting room in a modern mix of Japanese and Scandinavian interior design elements --ar 2:1 --tile --style raw --stylize 50 --v 6

I then import the image into RenderStuff to visualise this image in VR mode.

Implications

Firstly, this makes designing mockups so much faster and more affordable. This is especially helpful to brainstorm and visualise comprehensive interior design aesthetics for a space before implementing them. Think of this as a personal customisable Pinterest board, especially with the potential to inpaint (edit a part of) the image. However, my experience taught me that sometimes bugs will occur, like one with the ‘—tile’ prompt, resulting in the image below.

Use Case 2: Creative Logo Design

I also used Midjourney to create custom logos without Canva. While Canva is a great self-serve tool, sometimes the templates feel limiting. Midjourney expands the creative range of possibilities. Here are some logos I’d generated for EconPrep:

Prompt: /imagine Logo saying “EconPrep” in a contemporary, ultra minimalistic monochromatic neutral shades aesthetic that appeals to folks looking for higher education in Economics. Put only objects in the logo, do not show faces or people in the logo. --v 6

Of the 16 generated images, some had incorrect spelling of ‘EconPrep’. But it generally understands the prompt and can spell custom letters. Additionally, prompting “Avoid” (like how one would do in ChatGPT) has no effect on MIdjourney’s outputs.

Implications

I couldn’t help but think of logo designers, especially freelancers or in-house designers. Wouldn’t Midjourney render them non-essential? Upon reflection, I wouldn’t worry too much if I were them. People want logos for a variety of reasons, chief among which is to visually encapsulate the ethos of their brand and brand values. Segmenting this group further, teams will continue to use Canva due to its sharing and full customisation functionality. Large companies will continue to pay agencies, because logos are extremely important part of their brand equity. In the near-term, I believe only individual, casual buyers (think startup founders, hobbyists or bloggers) may use Midjourney instead of paid logo designers for logo generation. I’m unsure how big this segment of the market is though. 

Use Case 3: Replacement of Stock Photography

I remember my days as a content marketer. Each article I wrote had to come with a feature image, which often is a stock photograph. I struggled a fair bit to find an appropriate stock photograph depicting my custom requirements (e.g. Asian skin etc.) Thanks to Midjourney, I can generate highly-specific images with my custom requirements:

Prompt: /imagine Asian adult male office worker in an interview with 2 other interviewers dressed in suits

Implications

Now, I no longer need expensive or difficult-to-find stock photography from Google. (Stock) photography and imagery firms are adapting their business model (e.g. Getty), while SMEs get to enjoy time and money savings.